Zee Marathi celebrates a decade of being No. 1
Zee Marathi, the Marathi general entertainment channel (GEC) from the Essel Group, has completed 10 years of its dominant existence on August 15, 2009. Zee Marathi debuted exactly 10 years ago on India’s 52nd Independence Day (August 15, 1999) as Alpha Marathi. At the time of its launch, the only other player in the Marathi GEC genre was the government backed DD Sahyadri. Since then, the number of channels in the Marathi regional space has increased to six, including ETV Marathi, Mi Marathi, Saam Marathi and Star Pravah.